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Brand Messaging

Help North Central Texas Trauma Regional Advisory Coun… * Creating a consistent and compelling brand * Expert advice on how to manage your brand
North Central Texas Trauma Regional Advisory Council
Arlington, TX, USA
North Central Texas Trauma Regional Advisory Council
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North Central Texas Trauma Regional Advisory Council
Arlington, TX, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted April 7th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have several branded documents, such as annual reports, product feature guides, user manuals and logo usage guides, which should make it easy for you to get started. We also have a targeted audience in the 500 organizations that we serve and the ability to provide any other information you need."
How this will help
This project will save us $1,800 , allowing us to provide a picture of our value to 500 members that support the health and welfare of 7 million people in Dallas-Fort Worth.

In short, we support hospitals and EMS agencies during times of disaster. Providing relief in supplies and expertise when they are overwhelmed. This project will help us convey the value we bring to our members. Additionally, we are launching a sales initiative to provide additional services to our members and feel that solid branding is vital to this endeavor.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

North Central Texas Trauma Regional Advisory Council
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Causes
Health & nutrition Community & economic development Disaster relief
Posted by
Shawn C
Shawn C.

Deputy Director

Our mission

The mission of the North Central Texas Trauma Regional Advisory Council is to promote and coordinate a system of quality trauma and emergency healthcare and preparedness in North Central Texas.

What we do

PREPARE. SUPPORT. RESPOND.

We prepare through research, education, injury prevention, and
emergency management.

We support through protocol development, resources, communications,
and advocacy.

We respond to the needs of the regional emergency healthcare coalition
and the State of Texas.

Testimonials

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