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Brand Messaging

Help Ohana Komputer * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Ohana Komputer
Honolulu, HI, USA
Ohana Komputer
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Ohana Komputer
Honolulu, HI, USA

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Cause
Education
Skills
Marketing Writing

Posted February 27th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a missions statement and track record, which should make it easy for you to get started. We also have past marketing materilas, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to serve 850 students of all ages each week.

The success of our organization depends on more customers understanding their need for our programs. Without your help, we cannot increase our customer base. Your skills will empower us to enhance our branding and reputation within our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Ohana Komputer
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Education Employment services Youth development
Posted by
Gigi D
Gigi D.

Volunteer manager

Our mission

To broaden opportunities by providing computer literacy skills primarily to the economically disadvantaged people of Hawaii. To give them the computer skills to use the computer as a seamless tool to enhance their creativity, productivity and efficiency.

What we do

We teach computer application skills to people ranging in age from 5 years old to 90 years old and everything in-between. We use a hands on thematic curriculum that works well and mostly focuses on learning how to use the computer as a tool to enhance creativity, productivity and efficiency. Course offerings include Computer Basics, Internet 7 Email, all of the Microsoft Office Professional suite including publisher, word, excel, access and PowerPoint. We have even fielded a small robotics team to compete on the mainland.

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