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This project was completed on Jul 15, 2015
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Matched with Tere P.
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See the Impact story
Logo Design & Visual Brand Identity
ARTZ Philadelphia
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
Would be great to have practical advice about the best ways to utilize our new visual identity, given that our outreach is mostly digital at this point.
What we have in place
- We have a detailed questionnaire filled out for a prior volunteer who had to resign from the project. We also have some fairly concrete ideas about what we'd like to see and some specific artistic influences in mind. Finally, we have a clear brand message to work from, which should help get us started.
How this will help
This project will save us $5,422 , allowing us to run more than 25 programs for people living with dementia.
We have recently completed a brand messaging project and now need to create a visual identity based on our newly-renovated brand. We have a logo we've used for business cards that has worked nicely for that purpose, but what we need now is a more coherent, flexible visual identity as a whole. As an organization that is all about the power of the arts (especially visual arts), it is absolutely vital that we be able to communicate visually to maximum effect.
Project plan
Posted by
Susan S.
Art historian turned arts accessibility advocate
Our mission
ARTZ Philadelphia was founded on the belief that people living with dementia should be accorded the benefits of well-being and quality of life that others enjoy. We offer opportunities for interactions around arts and culture that turn this belief into reality. Our mission is to provide opportunities for self-expression and for the rebuilding of self-esteem and dignity to people with dementia and those who care for them. We achieve this mission through evidence-based programs that connect people living with dementia and their care partners with artists and cultural organizations; with each other; and with neighbors who live with or without dementia.
What we do
ARTZ Philadelphia was founded in 2013 with the purpose of enhancing the cultural and creative life of people living with dementias of all kinds. We foster a sense of creative community among people living with dementia and their care partners; and work to restore to people living with dementia their rightful place as valued members of our wider creative community.
We do this through arts-based programs for our constituents that take place in arts and culture venues and in care facilities throughout the greater Philadelphia area (and beyond!). We look at art together, we talk about art together, we make art together... all as a way of engaging with each other and building community.
Testimonials
Working with Tere has been exciting, uplifting, and oh, so productive. She is wonderfully creative and intuitive, and extraordinarily generous of her time and efforts. We have worked so well together that we're doing another project together. Thank you, Tere!
Wow! This project went so smoothly working with Susan! ARTZ is blessed to have such an amazing Project Manager. What a privilege to be part of this organization! Thank you Susan and all who support ARTZ Philadelphia and Catchafire. Tere
