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Brand Messaging

Help Sacramento Area Animal Coalition * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Sacramento Area Animal Coalition
Sacramento, CA, USA
Sacramento Area Animal Coalition
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Sacramento Area Animal Coalition
Sacramento, CA, USA

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Cause
Animals
Skills
Marketing Writing

Posted January 25th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We have a website, Facebook page, press releases, fundraising letters, and donor thank-you letters that have been used to describe SAAC and promote our programs.
How this will help
This project will save us $3,600 , allowing us to "fix" 100 dogs and cats belonging to low-income families.

SAAC is a small, 100% volunteer-run nonprofit. Up until now we have relied largely on government grants, but these grants are becoming limited and we must build a fundraising program to attract individual donors and companies. We cannot build this program without a solid messaging platform that represents our strengths and defines our impact on our community. It will foster consistency and build brand recognition in a community crowded with animal-related nonprofits. It will also provide an essential tool for board members who have limited time: a go-to document for all fundraising, marketing, donor stewardship, media, and board recruitment materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Sacramento Area Animal Coalition
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Cause
Animals
Posted by
Alexis R
Alexis R.

Board President

Our mission

The Sacramento Area Animal Coalition (SAAC) is committed to eliminating companion animal overpopulation in the Sacramento area through aggressive spay-neuter efforts, humane education, community outreach and networking.

What we do

The Sacramento Area Animal Coalition is a non-profit, charitable organization with 501(c)(3) status. We provide low-cost spay/neuter through the following three programs:

* The Voucher Program operates year-round, helping low-income pet owners obtain spay/neuter surgeries at participating veterinary clinics for a small co-payment.

* The Feral Cat Assistance Program provides low-cost spay/neuter surgeries for people who care for feral cat colonies.

* Spay Day is an annual event held in February for low-income pet owners.

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