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This project was completed on
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Matched with Lynn Y.
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See the Impact story
Brand Messaging
Ingenuity Cleveland
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
Our board complains that they need a simple "elevator" speech that they can remember and pitch to people who they want to get excited about Ingenuity. It would be nice to have one of these.
What we have in place
- We currently have mission and vision statements, which should make it easy for you to get started. We also have several documents outlining our programs, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to plan and implement 10 projects that will benefit the entire region.
The success of our organization depends on generate support from a wide variety of sources. Without your help, we cannot simplify our message and convince people to support us. Your skills will empower us to communicate our impact in a convincing fashion.
Project plan
Posted by
Paula G.
Executive Director
Our mission
Ingenuity’s mission is to ignite the creative spark where the arts, science, and technology intersect. By animating Cleveland’s urban spaces with world-class, innovative experiences, Ingenuity provides a unique platform to explore the boundaries of art and technology.
Created to celebrate our region's deep creative, cultural, and business resources through an annual large-scale, destination event, we are evolving into a city-wide festival, with multiple venues spanning several days.
What we do
Ingenuity is different. It is an arts and cultural organization born out of the unique trends emblematic of the 21st century. We are satisfying a growing need for informal but engaged settings that allow audiences to interact and participate in activities that blend the arts with technology, engineering, and science.
Audiences today are looking for experiences outside the typical venues. In this highly experiential culture, people want to consume their culture through casual, non-intimidating experiences. Instead of buying a ticket and sitting quietly or moving slowly through a static exhibition, today's audiences want to come and go as they like, dress casually, and have a chance for more hands-on interaction.
Ingenuity is best known for our annual Festival, IngenuityFest, but in recent years, we have purposely broadened our reach through additional events and educational programming. We are an organization that exists intentionally without a performance or exhibit facility, allowing us to seek out collaborative partnerships with organizations and institutions who understand the unique programming Ingenuity can bring to them or that we can create together. We see this as a strong 21st century arts organization model, and it uniquely positions Ingenuity within our community as creative producers of cultural experiences.
Looking ahead, we are focused on even more effective impact on the community by growing the number of events we produce, through the support of an expanded list of partner organizations. At the same time, we will continue to strengthen the relationship we have with our incredibly broad creative community through live town-hall style meetings and virtual Google Hangouts.
Testimonials
(No testimonial has been submitted by Paula)
(No testimonial has been submitted by Lynn)
