Brand Messaging
Carter Burden Network
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about your organization’s identity, constituents, and mission and vision.
- Creation of taglines and talking points to help you communicate clearly and concisely
- Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a website, brochure, and newsletters, which should make it easy for you to get started. We also have dedicated staff, a Board Development/Marketing Committee, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to serve 1350 meals to older adults.
Our organization functions with many moving parts and various programs, so organizationally, our mission and message tend to get lost in the shuffle. A consistent message and branding strategy will help our staff, volunteers, and others mesh together to forward our mission, rather than appearing to work as many disjointed programs under one organizational umbrella. With 25% organizational growth over the last year, CBCA now runs 10 programs in 5 locations. A consistent message and new branding strategy will help all of our programs work together more efficiently so we can effectively serve more older adults in New York City.
Project plan
Posted by
Jessica C.
Communications and Development Associate
Our mission
Carter Burden Network promotes the well-being of seniors 60 and older through a continuum of services, advocacy, arts and culture and volunteer programs, all oriented to individual, family and community needs. We are dedicated to supporting the efforts of older people to live safely and with dignity.
What we do
Carter Burden Network (formerly The Carter Burden Center for the Aging) was established by New York City Council Member Carter Burden in 1971. Burden, who represented the Upper East Side of Manhattan, founded the Center to assist the neighborhood's large number of older residents who were poor, in declining health and isolated.
From its small beginnings with one person working in the Council office, the Carter Burden Network has grown into an agency with 13 programs in 8 locations and more than 80 employees. Now we serve approximately 5,000 seniors every year across the borough of Manhattan, with a significant expansion into East Harlem and on Roosevelt Island in the past few years.
In 2016, The Carter Burden Center for the Aging underwent a rebranding process to become the Carter Burden Network in order to reflect this growth in the size and scope of our organization.
Carter Burden is no longer one center. It is a network of centers, programs and services that work together with government, corporate, individual and community partners to lead the way in aging services in New York City.
