Storytelling

Help Reach Out and Read of Greater New York enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Reach Out and Read of Greater New York
New York, NY, USA
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Reach Out and Read of Greater New York
New York, NY, USA

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Posted December 18th

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Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
How this will help
This project will save us $4,212 , allowing us to

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Reach Out and Read of Greater New York
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Cause
Education
Posted by
Traci L.

Executive Director

Our mission

Reach Out and Read of Greater New York's mission is to prepare young children to succeed in school by partnering with pediatricians to prescribe books and encourage families to read together.

What we do

We team up with pediatricians to provide books and literacy guidance to New York's youngest children, with an emphasis on children in underserved communities. We distribute books to over a quarter of a million children annually at more than 195 Reach Out and Read clinical locations throughout New York City, Long Island, and the Hudson Valley.

The program begins for babies at the 6-month checkup and continues through age 5. At each checkup, children receive a free developmentally-appropriate book to keep, and parents or caretakers are counseled on the importance of reading aloud to children daily for the development of language and pre-reading skills. Children who participate in Reach Out and Read have stronger vocabularies and language skills, and start kindergarten ready to succeed.

Reach Out and Read of Greater New York is a regional affiliate of the national organization, Reach Out and Read, Inc.

Testimonials

(No testimonial has been submitted by Traci)
Great organization, great people!
Jennifer C.
Jennifer C.

Volunteer

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