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This project was completed on Feb 12, 2013
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Matched with Robert T.
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See the Impact story
Market Analysis for Income-Generating Organizations
Global Goods Partners
Market Analysis for Income-Generating Organizations
Project details
What we need
A market analysis will include the following:
- Total addressable market - The total amount of revenue that the organization could generate if it acquired every potential vested constituent (customer, client, or member).
- Cost benefit analysis - A comparison of the total expected costs against the total expected benefits of one or more actions in order to choose the best or most profitable option.
- Market growth rate - The predicted market growth rate over a predetermined period.
- Market segmentation - The total addressable market can be segmented along the lines of a variety of factors. A market segmentation includes an analysis of the pros and cons of targeting particular market segments given the market potential, the competitive context, the organization's capabilities, and the ease of reaching those segments.
- Existing consumer base versus potential market - An analysis of the organization's existing product or service offering including the optimality of the existing customer base and the potential for new target audiences. This includes the identification of relevant market trends.
- Benchmarks - Metrics for measuring performance, such as membership growth, sales, and individuals served to gauge progress relative to peer organizations.
- Competitive landscape analysis - The identification of competitors and evaluation of their strategies to determine their strengths and weaknesses relative to those of the Organization's product or service. This analysis will help the Organization to develop a competitive advantage.
- Distribution Channels - Analysis of the effectiveness of existing marketing and distribution channels and the potential in utilizing new channels.
- Recommendations on how to act on the results from the market analysis.
What we have in place
How this will help
This project will save us $7,000 , allowing us to
Project plan
Our mission
Global Goods Partners is a fair-trade, nonprofit organization dedicated to alleviating poverty and promoting social justice by strengthening women-led development initiatives for marginalized communities in Asia, Africa, and the Americas. It was founded in 2005 by Catherine Lieber Shimony and Joan Shifrin to create income generation opportunities for women, their families, and their communities.
What we do
We create market access. Artisans in the developing world are often unable to reach the global marketplace and engage in economic growth. Through our fair trade online store we provide direct access to new markets for our community based partners' handcrafted products, often providing the only means of revenue for artisans and others in their communities.
We partner with artisan organizations that live up to our own and Fair Trade standards:
-fair living wages paid
-handcrafted products
-eco-conscious production
-open dialogue
-engagement in community development
-creation of sustainable livelihoods
We provide grants and technical support. With the proceeds from product sales, foundation support and individual donations to Global Goods Partners, we provide capacity-building grants to promote the long-term success of our partners' community-development work. Through constant contact with our partners, we also provide ongoing training in communications, basic business practices, quality control, product development and design.
We help others fundraise. We offer an innovative fundraising program that allows schools and non-profits to raise money for their organizations in a socially responsible way. Shoppers supporting a fundraising drive can dedicate a portion of their purchase to the school or organization of their choice.
We teach global justice. With our educational website and action items, we offer individuals, schools and organizations in the U.S. easy and engaging ways to learn about global issues, promote social justice and improve lives around the world. By raising awareness and promoting activism, we are helping to lay the foundation for long-term sustainable development.
Testimonials
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