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Brand Messaging

Help Aiea High School * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Aiea High School
Aiea, HI, USA
Aiea High School
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Aiea High School
Aiea, HI, USA

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Education
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Marketing Writing

Posted October 13th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have our mission, vision and branding statements, which should make it easy for you to get started. We also have write ups on our programs and opportunities for the students, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to effectively communicate to 900 community and family members about our amazing school.

We are a small high school with big dreams! Communicating our mission, vision and branding to the community is important. We want to community to know that we have excellent programs and opportunities for their children at Aiea High School. We need a pamphlet that shows our unique and positive culture. Something that will highlight the AIR of Aiea: Achievement, Integrity, and Relationships. We breathe the AIR of success.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Aiea High School
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Cause
Education
Posted by
Kim S
Kim S.

Volunteer manager

Our mission

It is our mission to develop fine citizens in a diverse and ever-changing world. Aiea High School takes pride in our tradition of excellence. We challenge, inspire and nurture the minds and dreams of our students, assisting each individual to develop integrity, respect and a sense of responsibility.
Vision: Learning today to enlighten tomorrow.

What we do

We are a high school that is passionate about educating 9-12 grade students. The school was built in 1961 and the Aiea area has a rich history of sugar cane plantation fields. The school is on a hill overlooking Pearl Harbor. Our colors are dark jungle green and white. The mascot is the Na Ali'i which means the royal chiefs. Our students come from a variety of ethnicities to include Hawaiian, Japanese, Chinese, Hispanic, Filipino, Samoan, Marshallese, Marianas Islands, and more. They are the kindest and most respectful young adults that care deeply for their community. We have many successful programs for our students that include Air Force JROTC, Speech and Debate, Ballet and Modern Dance, and Career Pathways with wood shop, automotive, culinary and more.

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