-
This project was completed on May 24, 2016
-
Matched with John R. L.
-
See the Impact story
Public Relations Strategy
Water Collective
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details
Introductions to relevant press contacts and speaking opportunities.
What we have in place
- We have a Press Kit and past press releases which can serve as a starting point for our brand messaging. We have a Twitter account with 1,378 followers and a Facebook page with 2,282 likes. We also have a list of relevant press contacts we have been compiling through research.
How this will help
This project will save us $6,343 , allowing us to secure life-lasting clean water for 446 people who do not have access to clean water, or lost it due to a broken water system.
We are in need of an effective Public Relations Strategy to increase our brand visibility through press and speaking engagements. This project would allow our organization to grow by securing new donors, and help us tackle a challenge we've been struggling with since the inception of the organization.
Our goal is to publicize the organization as a trusted and reputable source in water-related matters. Successful reaches will boost our visibility and expose the organization to new networks of donors. In the immediate future, we will implement the results of this project in the marketing of our Winter Gala this December.
Project plan
Posted by
Sophia S.
CEO
Our mission
Water Collective was founded to resolve the shortcomings of clean water access in the developing world, where 40% of water points are broken at any given time. Our deliverables secure clean water that is reliable, and operationally and financially viable for resource-constrained communities worldwide.
What we do
Water Collective is an international nonprofit that secures life-lasting clean water for rural communities in Africa and India. The organization is currently partnered with 16 communities in the South and Northwest regions of Cameroon, and 2 communities in Northwest India. Our completed water systems range from new water delivery systems to the rehabilitation of broken systems.
In less than 4 years, the organization has secured clean water for 55,000 people (75% of which were living with a broken water system) and has provided over 400 hours of maintenance training to its partnered communities.
Testimonials
Detailed, professional, and organized, John was a pleasure to work with. All of his deliverables were thoroughly researched and of high value. We highly recommend him to anyone seeking a PR professional to work with!
(No testimonial has been submitted by John R.)
