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Membership Strategy

Help FIERCE develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
FIERCE
New York, NY, USA
FIERCE
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FIERCE
New York, NY, USA

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Civil rights
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Business development Entrepreneurship Strategy consulting

Posted August 6th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • Currently, FIERCE has our own assessment of our base-building practices, flyers, contact cards, membership forms, training curriculum, outreach strategies, and database. Our Director of Organizing, one of our most dedicated senior staff members, will be coordinating this project.
How this will help
This project will save us $5,848 , allowing us to Engage and build with 200 queer, trans, and gender nonconforming youth of color.

FIERCE staff have worked to build effective recruiting strategies to bring more queer, trans, and gender nonconforming youth of color (QTGNCYOC) across the city of New York to FIERCE. However, as the climate, and safe spaces for QTGNCYOC have decreased over time, we have been faced with a low turnout and retention rate of our members. FIERCE staff have completed assessments and created new strategies to connect with QTGNCYOC and have been largely unsuccessful. At this point we would like to partner with a Catachafire volunteer who has experience with and who cares about QTGNCYOC in New York City.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

FIERCE
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Causes
Civil rights Housing & homelessness Justice & legal services
Posted by
Fred G
Fred G.

Director of Organizing

Our mission

MISSION: FIERCE is a membership-based organization building the leadership and power of lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth of color in New York City. We develop politically conscious leaders who are invested in improving ourselves and our communities through youth-led campaigns, leadership development programs, and cultural expression through arts and media. FIERCE is dedicated to cultivating the next generation of social justice movement leaders who are dedicated to ending all forms of oppression.

What we do

FIERCE brings together queer, trans, and gender nonconforming youth of color between the ages of 13-24 to develop Direct Action Campaigns. We currently approach our work from an anti-police brutality, anti-gentrification, and access to public safe space for QTGNC youth of color inter-sectional lens. Our work includes:
Protest
Meeting with elected official
Participatory Action Research
Community building and cultural events
Leadership development and political education training with a popular education lens and framework
Member-led committee meetings

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