Market Analysis

Help Callisto gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Callisto
San Francisco, CA, USA
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Callisto
San Francisco, CA, USA

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Posted July 3rd

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a spreadsheet with all the competitors we've found so far, which should make it easy for you to get started. We also have contacts with some university and university-related associations, and the ability to provide any other information you need.
How this will help
This project will save us $8,908 , allowing us to support over 1000 Americans with the sexual health information and tools they need.

We are creating a system called Callisto (projectcallisto.org), which helps college sexual assault survivors document and report their assault online. Colleges pay for Callisto, and we're launching our pilot on two campuses in August 2015. This fall, we will be conducting outreach to additional schools to get customers for the 2016-2017 school year, and we need to figure out a pricing strategy and growth projections. To do that, we first have to identify what similar(ish) products are charging schools, what benefits schools receive for purchasing those systems, and how we stack up. This is critical to the success of Callisto.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Callisto
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Our mission

We create technology to combat sexual assault, support survivors, and advance justice.

What we do

Callisto is an online sexual assault documentation and reporting system. Currently being implemented in colleges, Callisto helps survivors create an electronic record of what happened and gives them the option to store it securely, report to campus authorities, or wait to report until another student reports the same perpetrator.

Testimonials

Neha was amazing - very thorough, produced a wonderful competitive analysis for us, and had great insights that will help inform our future work.
Jess L.
Jess L.

Founder

Market Analysis Project

It was an absolute pleasure to work with Jessica! She values the effort sunk into the project, is very patient with explaining even the minuscule aspects of the work at hand, and ensures to include you at each step, making you feel part of the team. I would love to work again with SHI, in a heartbeat!
Neha A.
Neha A.

Volunteer

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