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Marketing and Communications

These projects help you set a marketing and PR strategy, create marketing materials, and develop tools that will strengthen your marketing efforts.

Materials

1-HOUR PHONE CALL

Communications

1-HOUR PHONE CALL

Marketing Materials

Talk to an expert about your organization's marketing materials

PROJECT

Annual Report Writing

You need this if:
(1) You need to communicate your accomplishments to donors and stakeholders
(2) You do not have an overview of what your Organization does to share with potential donors

PROJECT

Brochure Graphic Design

You need this if:
(1) You have written the text for your brochure but are looking for the layout and design that will make it pop off the page
(2) You want to update the graphics on your current brochure

PROJECT

Communication Materials Audit

You need this if:
(1) You want a professional to review and edit your communication materials to create a consistent and clear voice for your Organization

PROJECT

Copywriting

You need this if:
(1) You want clear and engaging copy for your marketing and communications materials
(2) You have a specific piece of material for which you need copy created

PROJECT

E-Newsletter

You need this if:
(1) You are looking to create an E-Newsletter from scratch or overhaul an existing one
(2) You want an eye-catching tool for communicating recent developments and upcoming events to your stakeholders

PROJECT

Illustration

You need this if:
(1) You are looking for visuals to instill emotion that your web or print copy cannot
(2) You want an original image for an existing print or digital marketing material
(3) You want to portray your Organization in a single, compelling image that is more than just a logo

PROJECT

Infographic

You need this if:
(1) You want a compelling and explanatory graphic to tell the story behind your statistics
(2) You want to make your data more visually pleasing

PROJECT

Logo Design & Visual Brand Identity

You need this if:
(1) You need a logo or have one that needs updating
(2) You are looking to elevate your Organization’s visual brand with specific fonts, colors and graphic elements

PROJECT

Merchandising

You need this if:
(1) You want to create designs for apparel or merchandise to elevate your brand

PROJECT

Photography

You need this if:
(1) You want compelling and high quality photos taken during a short and discrete time period

PROJECT

Powerpoint Presentation Creation

You need this if:
(1) You are looking to showcase your organization in a powerful and concise way
(2) You want a visual tool to help you sway potential funders and partners

PROJECT

Print Materials Design

You need this if:
(1) You are in need of new graphic design collateral
(2) You recently rebranded and need new materials to portray this shift

PROJECT

Storytelling

You need this if:
(1) You want a compelling narrative or set of Organizational stories to use in donor appeals, annual reports or grant applications

PROJECT

Website Copywriting

You need this if:
(1) You want new copy for your website that will clearly and easily engage visitors and inspire them to act

Public Relations

1-HOUR PHONE CALL

Public Relations

Ask an expert your questions about public relations for your organization

PROJECT

Press Kit

You need this if:
(1) You are looking for more press coverage for your Organization
(2) You need support creating materials to better communicate your Organization's work to the press

PROJECT

Public Relations Strategy

You need this if:
(1) You want to present your Organization as a thought leader through press and media outlets
(2) You want to increase awareness of your brand through press and media outlets
(3) You want to publicize a major event or development through press and media outlets

PROJECT

Public Speaking Coach

You need this if:
(1) You want to perfect your in-person pitch or presentation
(2) You give presentations regularly and want to improve your effectiveness

Strategy

1-HOUR PHONE CALL

Marketing Strategy

Talk to an expert about your organization's marketing strategy

1-HOUR PHONE CALL

Social Media

Ask an expert your questions about social media for your organization

PROJECT

Brand Messaging

You need this if:
(1) You want to create a consistent voice for your Organization that you can use across your communication channels

PROJECT

Communications Strategy

You need this if:
(1) You need a clear, consistent, and intentional way to communicate with your internal and/or external stakeholders
(2) You know the who and why, but not the how- to best communicate with your audience

PROJECT

Marketing Strategy

You need this if:
(1) You want to increase awareness of your brand within a specific group
(2) You want to motivate people to take action to support your cause
(3) You want to publicize a major event, milestone, or initiative

PROJECT

Search Engine Marketing Plan

You need this if:
(1) You want to improve the users’ connection to your Organization’s website or blog by increasing visibility in search engine rankings
(2) You want to develop a strategy that includes an optimal mix of organic search and paid advertising tactics

PROJECT

Social Media Plan

You need this if:
(1) You have a strong brand ready to go, but you're looking to develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.

PROJECT

Translation

You need this if:
(1) You want your materials to be available to audiences who speak different languages

Tools

PROJECT

Google Analytics

You need this if:
(1) You want to understand how to effectively connect with your target audience across various web environments (e.g. apps, website, blog, social media, etc.)
(2) You want to measure user interactions and track data about user traffic, including metrics such as how many people visit your site, what pages they go to, and where they are coming from, how long do they stay on a page, etc.
(3) You want to get ready to optimize your web platforms with Search Engine Marketing (SEM) strategies

PROJECT

Research Guide Creation

You need this if:
(1) You want a guide you can easily reference for relevant research sources to your Organization's work

PROJECT

Website Audit

You need this if:
(1) You are not sure if your current website is supporting your mission as expected
(2) You are preparing for a website overhaul and need to outline scope of changes required to attain your vision for future website

PROJECT

Website Construction (CMS-Based)

You need this if:
(1) You need help building or reconstructing a content website to communicate your Organization’s work
(2) You need to update your site content regularly with ease
Note: This project covers a Content Management System (CMS) website that allows you to create and manage your website content easily. Popular CMS platforms include Wordpress, Squarespace, or Drupal)

PROJECT

Website User Interface (UI)

You need this if:
(1) You have an engineer who is going to build you a website from scratch
(2) You want to ensure that your website is user-friendly

PROJECT

Website Visual Design

You need this if:
(1) You have an engineer who is going to build you a website from scratch
(2) You want someone with web design experience to mock up a beautiful website to help achieve your goals