Mission

NMAP's mission is to partner with change makers to tell stories that promote a more equitable world. We work with activists and organizations internationally to make measurable progress on complex problems where new narratives, reframing, and unconventional approaches are most needed.

What We Do

New Media Advocacy Project works with grassroots groups to create audience-informed storytelling strategies that seed new narratives.

We're a team of narrative strategists working at the intersection of communications, movement building, and cultural engagement. We recognize the power of story and narrative to change power structures and to promote equity and justice, and to accomplish that, we partner with and train non-profits, activists, and coalitions around the world.

Our roots are in human rights advocacy and visual storytelling, but we work across barriers to design narrative strategies informed by the science of framing, measurement, and strategic distribution.