Mission

We are an authoritative destination of essential information for readers to learn about the best products and methods for living healthier with a focus on beauty and global impact.

What We Do

We are leading the movement of healthy beauty in a way that raises consciousness surrounding the lack of regulation in cosmetics ingredients that may be contributing to unhealthfulness in people who use them.

And it goes beyond just the individual as we foster education and empower consumers to vote with their dollars to create change within the beauty industry in terms of a more eco-consious set of ideals as well.

Our articles are relatable, yet curated and well-researched from only professionals and true experts focused on solving common problems.

We engage heavily in social media and reach out weekly to our list of over 5,500 email subscribers.