See how Jennifer's skills helped Empire State Sinfonia on a Brand Messaging project.

Joseph J.

Empire State Sinfonia

The Empire State Sinfonia is a professional symphony orchestra dedicated to developing new audiences for classical music through performance, education and community outreach.

Matched On
Feb 14, 2012
&
Saved

$4212

Jennifer L.

Volunteer

An experienced marketer with an MBA and more than a decade of experience in nearly all aspects of marketing including product management, product development, database marketing, brand identity and messaging, campaign development, marketing metrics/analysis and event planning, across several indu...
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What did Jennifer have to offer?

As someone who accredits her high school band experience as one of the defining parts of her life and someone who has a specific line in her budget for "entertainment:concerts", I believe that live music is medicating to the soul and that an appreciation for the arts has immeasurable benefits. I cannot think of a project better suited to my skills as a marketer and my interests as a serious music lover. In my role as marketing manager at VWR Education, a large part of my job was developing brand messaging for specific segments. This included segment identification, message development, and creation and execution of multi-channel plans to support the message. Additionally, being customer-centric and having extensive experience in database marketing provides me a unique vantage point and ability to craft messaging that is specifically tailored to the audience.

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