We are creating a digital fundraising/outreach campaign to promote and fund a water quality monitoring program and need to develop a creative brief for it.
The monitoring program we are creating the campaign around will be to notify local ocean swimmers and surfers when the water quality is exceeding standard state levels for bacteria. We are outreaching to the surf community, and want to create content that reflects the organization's science-based roots, while also tapping into our outdoor loving community.
Looking to help where I can... My professional experience is in Corporate Strategy, Brand Marketing, Retail (Digital & Physical), Big Data and Consumer Insights.
This is the 2nd project posted by Santa Barbara Channelkeeper.