Marketing & Communications

See how Mariska L. helped A Fresh Chapter on a Social Media Plan project

Terri W
Terri W.
Mariska L
Mariska L.
Matched on
Aug 18, 2017
Hours Given
50 Hours
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What did A Fresh Chapter need?

Mariska helped A Fresh Chapter * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.

Why is this project important?

A Fresh Chapter was originally started as a blog with a grassroots approach to social media. Now that we are an international non profit serving hundreds of people impacted by cancer, we need to deploy the right strategies to take our social media presence to the next level. We are a small team in start-up mode, so we want actionable and realistic strategies to ensure we invest our limited time wisely.

This project will save us $6,632, allowing us to transform the lives of more people impacted by cancer while creating a ripple of good in the world.

Posted By
Final Product
Strategic Plan
Cause Areas
Human Services
Community & Economic Development
International Affairs
A Fresh Chapter
Calabasas, California, USA

What did Mariska have to offer?

I'm a healthcare marketing professional with a passion in connecting brands/organisations with their patients through their personal journeys through various channels.

Originally South African, I moved to the United Kingdom 12 years ago to broaden my professional experience.

Outside my consultancy business, I volunteer to help organisations achieve their business goals and make a difference.

Digital Marketing
Social Media
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Mariska L
Mariska L.
London, United Kingdom

What did they have to say?

Mariska didi a phenomenal job helping our team develop our Digital Engagement Strategy. She has fantastic transferable experience and is smart, experienced, and fun to work with. Mariska started with a Social Media audit and then helped us define the right steps for carving out our strategy to increase engagement and reach across multiple audiences. I would highly recommend Mariska to any organization she might be interested in supporting and am very grateful to the Catchafire platform for connecting us to her.

Terri W

It was a privilege working with CEO, Terri Wingham and her Tribe to develop the brands Digital Engagement Strategy. I thoroughly enjoyed working on this project, bringing my knowledge and experience to help support this special organization.

Firstly I completed a Social Media audit on the brand's channels to help determine the success of previous activities to the current target audience. This audit helped highlight the creation of future content to connect with a revised target audience to focus on reaching a higher engagement rate and increase AFC online reach.

Through this time, I developed two campaigns and assisted with live updates during one program. The content plan for these campaigns helped promote, engage and interact with new and existing (her Tribe) participants to attend the India, Costa Rica and South Africa programs. We are seeing a momentum of increased engagement and sharing of content to a wider audience.

Mariska L

Mariska L.


About A Fresh Chapter

Our mission is to heal the emotional scars of cancer through volunteerism, meaningful travel and programs designed to reframe adversity and redefine what's possible
Fun Fact

Fun Fact

We are out of the box thinkers who are revolutionizing cancer support while building a better world.

This is the 8th project posted by A Fresh Chapter.

Total Saved

Check out Mariska's total impact

Mariska L has matched on 2 projects with 2 organizations so far!

Total Projects
Time Given
52 hours
Member Since
April 2014
Skills Used
Digital Marketing
Graphic Design
View More
Causes Supported
Human Services

Maternal Health

Mariska L
Mariska L.
London, United Kingdom

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