With a new logo, multiple taglines and numerous projects on her plate, Ashley knows merchandise is a great way to raise awareness and funds for Vote Solar but she doesn’t have the expertise to design materials herself.
“As the son of an extremely environmentally conscious family, I felt I would be a great fit to be working with Vote Solar. As a matter of fact, when I was in middle school my grandparents were the first family in our neighborhood to invest in solar energy and had solar panels installed. So as soon as I saw Vote Solar on the list of potential matches, I had to apply. At the time Vote Solar had two projects listed, one being the branding and the other the merchandising. I interviewed for the branding project, then for the merch gig and I’m happy to say that I was chosen for both.” - Serif
“I’ve managed a lot of volunteers in my nonprofit career but I have never worked with a designer. Serif was so patient, a great listener, and understood things that I was having trouble communicating. Serif was really open to trying new things and he hit the nail on the head with these designs!” - Ashley
"As a full time freelance designer working with Vote Solar was one of the best experiences I've ever had. Super friendly crew and very helpful. This was an exciting merch project for me to work on and I was lucky enough to work with the fine people of Vote Solar." - Serif
This merchandise has become a fun and fashionable way for Vote Solar to increase grassroots engagement, a central part of their mission to bring solar into the mainstream. And it helped the team exceed their most recent fundraising goal!
"Serif designed some truly top-notch merch for Vote Solar, and he was a pleasure to work with at that. We recently got a new logo for our organization and needed to show it off. Serif designed slick, clean, modern, attractive new stickers, t-shirts, and bike jerseys for us, as well as some other branded designs that we could apply to other items. He also took feedback really well and was great at listening for what we wanted. We used the t-shirts and the bike jerseys to help us fundraise for our team's NYC - DC Climate Ride last month and they were a big hit! Our goal was to raise $20,000, but by adding in some merch to the mix we were able to raise a whopping $35,000! Thanks Serif!" - Ashley
“I definitely know a lot more about solar energy in terms of laws and regulations which was something the Vote Solar crew and I talked about a couple of times when we were starting out. On my own time I also looked into the solar panel installation process for when I have a home a few years down the road. Additionally, I am now more aware of the struggle nonprofits go through in order to have a positive impact. Hiring an outside contributor never comes cheap, especially getting a designer on board at a non profit. Therefore I am now encouraging my fellow designers to donate some of their time and talents to do good. Fortunately with me being a full time freelancer at the moment it gives me enough flexibility to make time to take on pro bono projects. As a matter of fact, I am currently onto my third project through Catchafire and working with Spark MicroGrants.” - Serif
Serif's 20 hour merchandising project resulted in $3,000 saved for Vote Solar.