When Brooke first came to Catchafire, even people close to the organization did not have a great understanding of her organization’s work. Brooke could effectively communicate why RAP existed with lawyers but had difficulty connecting the dots for anyone else.
“To be able to work with a professional who does that for a living was mind blowing to me! There are professionals that help you with your taxes and filing your corporate papers but I’d never heard of a place that could connect me with someone to help me think about messaging and communication, as a lawyer that is not my skill set.”
RAP’s mission was clarified to: Develop the ability of young people to lead the fight to end poverty in the world.
The branding materials produced have enabled Brooke to better relate to donors at fundraisers, improved her grant-writing abilities, and ensured RAP’s Board could easily articulate their great work.
“When I talk about our growth and our movement from stage one to stage two as an institution [Will] is such a core part of that because I’m good at what I do and [he] is really good at what he does, and together we managed to make our impact so much bigger.”
RAP’s messaging is now more targeted, the new mission statement reflects a clear vision and the organization surpassed the 100 new donor goal and gained a valuable lifetime resource in Will.
“Every single person that we have worked with has become an ongoing friend and partner of the organization. As a nonprofit, building your cadre of experts is really hard to do. It’s hard to find time, know who those experts are or even what they do.”
“I used to do a lot of other volunteer work like Habitat for Humanity. It felt really good, but I wasn’t sure what my impact was. I’m more of a rational person, I need to figure out what the metrics are or how to quantify my impact on the world. Being able to apply my professional skills had more concrete benefits. I knew exactly how I would help someone else.”
Will’s 50-hour project resulted in $8K saved for Resilience Advocacy Project.