Project

Public Relations Strategy

Arts & Culture

THIS PROJECT IS

Canceled
This project will save us $5,000, allowing us to provide 6000 LA community members with free concerts. Thank you!!!.

What We Need

  • A Public Relations (PR) strategy that includes:
    • Review of Organization's public relations goals
    • Identification of the audiences Organization should be addressing to achieve stated goals
    • Identification of the media outlets Organization should target to reach stated audiences
    • A press list created based on Organization's target media outlets
    • Recommendations on the best tactics to build relationships with Organization's target media outlets

How This Will Help

The American Youth Symphony's mission is to inspire the future of a timeless art form by sharing exceptional, innovative concerts at no charge to the community based on our landmark training of extraordinary musicians ages 15-27. Currently celebrating its 50th Anniversary, AYS is often referred to as "the best kept secret in Los Angeles." AYS should not be a secret! While our concerts are offered free, our ability to fundraise and grow directly relates to our ability to connect with more audience members and public recognition of this incredible gift tot eh LA community asset. Will you help us?

What We Have In Place

AYS has an Executive Director who prioritizes PR fro this organization, plus a Community Relations Manager who could allot 5 hours per week to this project of building awareness about AYS.

Fun Fact

Our offices are across the street from the Brass Monkey, a well-known karaoke bar (dare I say institution) in Los Angeles. You can guess where our office parties are held. We also have a red-tailed hawk that lives in the tree right outside our office windows.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current PR activities and strategies
    • Volunteer Manager shares any existing PR materials
  • Milestone 1: Project goals, timeline, and process established and initial information distributed
    • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 2: Target audiences and media outlets have been identified
    • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback on the target audiences and media outlets
    • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
  • Milestone 3: Finalized PR strategy has been delivered to the Organization
    • Professional creates a press list based on the media outlets identified
    • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Prerequisites for Professional
  • Excellent writing and editing skills
  • Understanding of PR planning
  • Experience as a communications consultant or PR Professional
Prerequisites for Organization
  • Clear goals for your PR efforts
  • An understanding of the staff capacity that you can dedicate to PR
  • Staff member ready to prioritize this project

Our Mission

American Youth Symphony’s mission is to inspire the future of a timeless art form by sharing exceptional, innovative concerts at no charge to the community that are based on our landmark training of extraordinary musicians ages 15-27.

  • www.aysymphony.org
  • City: Los Angeles, CA, USA
  • Staff Size: 3-6
  • Org age : More than 25 Years
Arts & Culture Education Youth Development