Social Media Plan

Disaster Relief


This project will save us $2,000, allowing us to reach a new market of donors to save 5 children.

What We Need

  • A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase your Organization

How This Will Help

The success of our organization depends on reaching new donors. Without your help, we cannot improve our social media accounts. Your skills will empower us to reach new donors/followers who will contribute to the cause.

What We Have In Place

We currently have Facebook, Twitter, eblasts (MadMimi), and Instagram which should make it easy for you to get started. We also have creative ideas (but no resources) and the ability to provide any other information you need.

Fun Fact

Learn more about us at!

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan
  • Milestone 1: Analysis and feedback
    • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
    • Professional suggests guidelines for page creation, content posting and commenting
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 2: Document creation
    • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
  • Milestone 3: Explanation and training
    • Professional delivers final document with advice on how to implement plan over the next few months
    • After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following from scratch
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences

Our Mission

Founded in response to the devastating nuclear disaster in 1986, Chabad's Children of Chernobyl (CCOC) is a not-for-profit organization that evacuates children from the radioactive Chernobyl region. CCOC provides them with critical medical care, new homes and an excellent education in Israel. CCOC also serves those currently living in the contaminated areas by providing medicine and advanced medical equipment.

  • City: New York, NY, USA
  • Staff Size: 3-6
  • Org age : 10-25 Years
Disaster Relief Environment Youth Development