Visual Brand Guide

Help GIRL NOW WOMAN LATER INC provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
GIRL NOW WOMAN LATER INC
Marietta, GA, USA
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GIRL NOW WOMAN LATER INC
Marietta, GA, USA

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Posted October 31st

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Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We want to create a new style guide for our brand, and we are looking for consistent fonts, colors, and graphics to use in our marketing communications materials.

What we have in place
  • We currently have a sample of a Portfolio examples of graphic design, which should make it easy for you to get started. We also have Preliminary design preferences, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on what we do best, which is sharing our mission and serving others.

This project will help us articulate our branding goals, marketing, and promotion of our organization much easier as there is always a reference point to assure that everyone in our organization as well as outside partners is expressing our brand consistently and accurately.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

GIRL NOW WOMAN LATER INC
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Our mission

Girl Now, Woman Later, Inc. provides menstrual education and increases competency for middle and high school girls in Burkina Faso so they can graduate and become emancipated women.

What we do

Girls Now Woman Later is making it possible for girls in Burkina Faso to NOT skip on life but live to their fullest potential!
We provide menstrual educational workshops, feminine hygienic products, and tuition assistance to underprivileged middle and high school girls in West Africa, Burkina Faso.

Testimonials

Mathilda helped Girl Now Woman Later with their Visual Brand Guide project. She did a very good job in creating/defining our brand in a visual girly, daring, relatable, and flawless impression. She was very responsive, flexible, and talented. I would highly recommend other organizations to seek out her help.
BIENVENUE K.
BIENVENUE K.

Executive Director

Visual Brand Guide Project

Bienvenue was always kind & encouraging! Was clear in what their organization wanted and great to work with. Would recommend doing a project for them if you can!
Mathilda B.
Mathilda B.

Volunteer

The pixel