Google Ads Campaign Support
Google Ads Campaign Support
Project details
What we need
- Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
- Note: This does not include account set up
Additional details
We need a volunteer who is already experienced with Google Ads, Microsoft Advertising and the boundaries of Ads for Social Impact Grant to
1. Create ads, ad groups, campaigns, and keywords in English and Chinese.
2. Correct any issues that prevent ads from running.
3. Offer suggestions on achieving more conversion (i.e. different keywords, ad copy, target audience)
What we have in place
- We currently have Google Ad and Microsoft advertising already set up,, which should make it easy for you to get started. We also have a volunteer working on Google Ads and ready to collaborate, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to avoid the timely and costly experimentation trying to find the right digital advertising expert.
This project will help us reap the benefits of Google Ads and Microsoft's generous Ad Grant, and get the word out about curaJOY's work on families' emotional wellness.
Project plan
Our mission
curaJOY is a 501(c)3 non-profit that provides a one-stop solution for families to raise socially and emotionally thriving kids through evidence-based digital solutions that promote personal growth, continued practice, and authentic social connections in real life. We partner with psychologists, educators, parents, and kids in the United States and Asia to develop interactive digital programs that enable transformative and autonomous learning in English, Spanish and Mandarin Chinese with plans to make other languages available. Our kid-centric conversational approach engages today's youth to become active participants on their growth journey to gain emotional intelligence, self-awareness, and positive habits for themselves and their families.
What we do
curaJOY shapes families' behaviors thus environments by engaging children and parents through games designed to build their self-confidence, social-emotional skills and improve their interaction dynamics. In this way, we aim to enhance the entire family's emotional wellness and develop the next generation of successful adults and community leaders who will lead the way in developing a socially responsible, diverse, and productive world. curaJOY's Quest Depot app improves families' emotional wellness with an omnichannel conversational learning app that integrates Artificial Intelligence/Machine Learning, real-life projects, rewards, and gamification. Participants interact with in-game embodied agents who deliver personalized content sourced from the collective wisdom of psychologists, educators, business leaders, and youth worldwide, based on their age, communication style, performance history, and mood.