Google Analytics
Project details
What we need
- Assistance with setting up a Google Analytics account and tracking codes for the Organization’s various web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
What we have in place
- We currently have embedded Google Analytics on our sites, which should make it easy for you to get started. We also have a great set of initial goals to track, and the ability to provide any other information you need.
How this will help
This project will save us $2,752 , allowing us to vastly improve the membership experience of 8500 modern quilters and guilds around the world.
With multiple online portals for our membership base of 8500 modern quilters around the world, we are in critical need of better analytics to understand how our online resources and materials are being used. We invest a great deal of our limited resources into our online presence and are "working blindly" until we are able to build goals and reports that provide meaningful insights. This is part of an organization-wide push to become more data-driven as we grow and provide an excellent membership experience for our creative global community.
Project plan
Our mission
The Modern Quilt Guild's mission is to support and encourage the growth of modern quilting through art, education and community.
What we do
The Modern Quilt Guild is a membership organization with over 8500 members internationally. We have individual members as well as over 140 local guilds all over the world. We also put up an annual convention called QuiltCon.
Testimonials
(No testimonial has been submitted by Molly)
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