This project was completed on May 13, 2015
Matched with Kara B
Matched with
Kara B.


Help Community Alliance with Family Farmers * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
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Project Details

What We Need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What We Have In Place
  • We already have an e-newsletter template that you can draw design elements from.
How This Will Help
This project will save us $2,397 , allowing us to provide 200 classrooms with nutrition education.

We need a new email template that we can use specifically for event/workshop announcements. This outreach component is essential to implement our programs and spread the word about our workshops for farmers and fundraising events.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About The Org

Community Alliance with Family Farmers
Our Mission

To advocate for California family farmers and sustainable agriculture.

We advance our mission of advocating for California family farmers and sustainable agriculture and seek to create locally-based economic vitality, as well as improved human and environmental health.

What We Do

As a membership organization with staff and volunteers in various locations throughout the state, the Community Alliance with Family Farmers (CAFF) is positioned to rapidly and effectively respond to emerging issues pertaining to sustainable agriculture and family farming. CAFF is one of the oldest agricultural non profit organizations in California; for over 30 years CAFF has played a crucial role in supporting, creating, and leading campaigns and actions to advance the local food movement.

CAFF also has a diversified target audience for our programs and projects: we work with farmers as well as students, consumers, food service staff, and legislators.

Program areas:

• Policy/Advocacy: CAFF is the go-to organization in CA for policy issues around family farming. We address issues including food safety, land use, water, direct marketing, climate change, and healthy school food on a local, state, and national level.

• Biological Agriculture: CAFF works directly with farmers to implement environmentally-sound management practices.

• Farm to School: CAFF is a leader with the F2S program throughout the state, and was recently chosen as the CA FoodCorps site! The program combines fun educational programs with access to fresh, healthy food to create a successful model that transforms students from passive consumers to informed eaters. By connecting schools to farms in the classroom, on the farm, and in the cafeteria, we provide healthy food for students while also increasing farmer income.

• Buy Fresh Buy Local (BFBL) Campaigns: Connects producers and consumers by publishing regional editions of the Eater’s Guide to Local Food, providing marketing assistance and materials to businesses and farmers, and running public education and awareness campaigns to promote local food.

• Farmer Technical Assistance: CAFF enables farmers to be more economically viable through providing on the farm technical assistance in food safety, marketing, and sales tools.


Kara was a pleasure to work with, and her turn around time was amazingly fast, with great design ideas and a final product.
Megan Sabato
Megan S.

Director of Communications

E-Newsletter Project

Megan at CAFF is a great client and I'm happy to have helped their organization! Megan is organized, responsive, and knows what CAFF needs which makes for a clear and smooth project. Working with CAFF was a great experience.
Kara Buffardi
Kara B.