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Visual Brand Guide
Help Thrive Youth Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
Thrive is looking to create a visual branding/style guide that sets up an ongoing, unified metric for our staff to follow. This is the first project of this kind, with a history of content creators at our org having separate voices and design styles.
Currently, we anticipate that this branding guide will shape how we redesign our website and other materials.
What we have in place
- We currently have three initial branding draft options, which should make it easy for you to get started. We also have old marketing materials and content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to fund a year of immediate diversion assistance to a young person experiencing homelessness. Providing a night at a hotel before somebody can enter shelter can save a life.
Thrive is in our first year of having any staff member dedicated to Development, Communications, or Marketing- and I also hold responsibilities in maintaining our website, grant writing, and volunteer management. I'm looking for professional guidance to ensure my ideas make sense, and shape our direction in our strategic communications for FY 2023.
Project plan
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