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Social Media Content Calendar

Help Spicy Green Book get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Spicy Green Book
Anaheim, CA, USA
Spicy Green Book
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Spicy Green Book
Anaheim, CA, USA

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Cause
Diversity & inclusion
Skills
Digital marketing Social media

Posted November 7th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Looking for someone to help us create Social Media content calendar. I am looking to create designs around holidays to have a content calendar for the year. (i.e. Merry Christmas, Happy New Year, etc)

Content needs to be uploaded to Canva to be easily accessible with our team account.

Here is our brand identity:
https://www.behance.net/gallery/113106027/Spicy-Green-Book-Brand-Identity

Here is our Instagram:
https://www.instagram.com/spicygreenbook

What we have in place
  • We currently have a team Canva account, which should make it easy for you to get started. We also have a Later account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide a higher quality of promotion to the Black-owned business we aim to help.

Create greater exposure and engagement with the communities we are serving

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Spicy Green Book
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Causes
Diversity & inclusion Community & economic development
Posted by
Danilo B
Danilo B.

Founder and Executive Director

Our mission

Our mission is to empower Black-owned food and drink businesses to compete and thrive in the marketplace. We connect customers with these businesses, making it easy for them to participate in what we like to call the 'Intentional Economy'. Our work enables people to enjoy fantastic food while using their buying power to create a more equitable society.

By providing professional creative services free of charge through a legion of passionate volunteers, we get these businesses online and in front of customers. In doing so, we are building substantive relationships and social trust within communities and creating a more equitable society.

What we do

Spicy Green Book provides a wide variety of professional services to Black-owned food and drink business owners. These include online marketing and advertising, content creation, photography and videography, business development education, and more.

We do this by getting to know these business owners, understanding their most pressing needs, and fulfilling those needs by pairing them with qualified professional volunteers. Our growing group of volunteers welcomes everyone who wants to spark positive change.

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