Logo Design & Visual Brand Identity

Help Mountair Christian Church Food Pantry and Clothes… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Mountair Christian Church Food Pantry and Clothes Closet
Denver, CO, USA
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Mountair Christian Church Food Pantry and Clothes Closet
Denver, CO, USA

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Posted June 23rd

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I am in dire need to unify all our marketing/communications profile, starting with the website, but also including letterhead, email signatures, social media, etc. For this I would love to have an evaluation of our current logo and see how it, or a redesign, would fit with our mission and work with our website. Following would be to produce different version/sizes for different application.

What We Have In Place
  • We currently have a single size/format logo and email signature, which should make it easy for you to get started. We also have a website, a FB page, Tweeter (not used), podbean,, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to dedicate these funds to our service programs. We have a food pantry and clothing bank for the community, plus we host a Safe Site for local police, which is stocked with facilities for the agents.

Unifying our branding/logo will facilitate identification of the church. We will also be able to have a more integrated presence online. We are implementing a ChMS platform, integrated with our calendar and website, that will assist communication internally and externally.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Mountair Christian Church Food Pantry and Clothes Closet
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Our Mission

Promote discipleship through outreach, equipping and serving community.

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