Case Study Writing

Help Cool the Earth tell an incredible story of their impact with a case study that can be used on their website, in marketing materials, or in their annual report.
Cool the Earth
Greenbrae, CA, USA
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Cool the Earth
Greenbrae, CA, USA


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Posted June 15th

Project Details

What We Need
  • A 500 - 1,000 word ready-to-publish case study that details your Organization’s impact in a compelling narrative
Additional Details

We are looking for a poignant, concise document that conveys the importance and value of a new advocacy effort we are working on. We are in David and Goliath battle against an entire industry, interviewing with national press (NY Times and WSJ) about the issue. The effort has massive implications for climate change, equity, consumers, and on politics and industry. I have written a letter about it on our home page. The story is growing rapidly and I need to have a case study re our impact,

What We Have In Place
  • We currently have Letter from founder on homepage, stories in the press, which should make it easy for you to get started. We also have Study I co-authored with UC Berkeley, background paper,, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to Focus staff time on working on our core mission of working with consumers to help them reduce the carbon footprint.

We engage individuals to take actions to reduce the carbon footprint. The number one source of carbon emissions in the United States is passenger vehicles. We have uncovered deep issues with publicly funded electric vehicle charging infrastructure. Without reliable charging infrastructure, there will not be a shift to EVs. Our work Is focused on exposing the reliability issues and working with government, and the press, to pressure industry to improve charging.

Project Plan

Prep: Information Sharing
  • Volunteer Manager shares existing materials, if available, for case study (e.g., recorded interviews with beneficiaries, testimonials from stakeholders, and notable program achievement data)
  • Volunteer Manager and Professional discuss target audience for case study
(Optional) Milestone 1: Interviews
  • Volunteer Manager connects Professional with up to 2 stakeholders, to interview for case study content
  • Professional transcribes interviews and shares with Volunteer Manager for posterity
Milestone 2: Case Study Writing
  • Professional creates first draft of case study, including executive summary, outline of key challenges, how Organization supported those challenges, and description of results
  • Volunteer Manager provides feedback on case study, which Professional incorporates
  • Professional delivers final draft of case study
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About The Org

Cool the Earth
Posted by
Carleen C.

Co-founder and Executive Director

Our Mission

Cool the Earth seeks to educate and engage individuals in fighting climate change by motivating them to take significant climate actions to reduce their personal carbon footprint. Collectively, these actions will have a meaningful impact on mitigating the climate crisis, which disproportionately affects the health and well-being of black, indigenous and people of color.

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