Marketing Strategy Consultation

Help Lion's Pride brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Lion's Pride
Chicago, IL, USA
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Lion's Pride
Chicago, IL, USA


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Posted June 13th

Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

We have a base level branding kits on Canva, but need support around how to best leverage the resources we have access to.

What We Have In Place
  • We currently have a Canva Pro Account, which should make it easy for you to get started. We also have one-page document of our organization, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to increase our brand awareness and have a strategy for marketing our organization moving forward

We have received some high impact grants, but need to increase our brand awareness to attract schools to partner with our organization and increase our student impact.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Lion's Pride
Posted by
Jasmine G.

Executive Director

Our Mission

The mission of Lion's Pride Mentoring, Inc is to empower youth leaders to guide incoming freshmen to reach their fullest potential. We train high-performing upper-level students to mentor first-year students in achieving academic excellence and social-emotional aptitude. Ultimately, Lion's Pride seeks to change Chicago's educational landscape by helping more students graduate from high school and attend the college of their choice.

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