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This project is in progress
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Matched with Stephen K.
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See the Impact story
Website Copywriting
Youth Guidance
Website Copywriting
Project details
What we need
- Tightly-written web copy of up to to eight pages of 200-300 words each
- The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
- In late 2014, we engaged external branding consultants to develop improved agency messages and a bank of success stories that can also be integrated into our website refresh. We have a solid strategy and direction, but could use more tactical, copywriting support to breathe new life into our program descriptions and enhance the presentation of relevant statistics and student impact statements/testimonials.
How this will help
This project will save us $6,073 , allowing us to tell the compelling story of how we serve 8000 youth in Chicago Public Schools and beyond.
As a non-profit organization, Youth Guidance relies on the generosity of donors to meet its strategic goals. One of the methods we use for attracting new donors is by telling the Youth Guidance story in a compelling way - explaining not only why we aim to make a positive impact in the lives of at-risk youth, but how. Revamping our current website messaging would make it more impactful, especially for those whose first introduction to YG is online. It would also hopefully garner more support for our outreach efforts and school-based programs.
Project plan
Posted by
Youth G.
Guiding Youth To Bright Futures
Our mission
Youth Guidance creates and implements school-based programs that enable children in under-resourced communities to overcome obstacles, focus on their education and, ultimately, to succeed in school and in life.
What we do
Youth Guidance is a leading school-based provider of outcomes-driven programs and capacity-building initiatives, serving more than 8,000 youth directly in FY14, and touching the lives of more than 11,000 youth, parents, teachers and community members.
Youth Guidance sees a bright and successful future for every at-risk, inner-city elementary and high school student in Chicago. We are present in Chicago Public Schools to facilitate an environment that meets students where they are and truly engages them in the learning process. Through careful guidance, we enable young men and women to realize their full potential and graduate with a meaningful plan for successfully managing life.
