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Google Ads Campaign Support

Help San Antonio Clubhouse create a new or improve an existing campaign within their Google Ads account.
San Antonio Clubhouse
San Antonio, TX, USA
San Antonio Clubhouse
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San Antonio Clubhouse
San Antonio, TX, USA

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Cause
Human services
Skills
Digital advertising Digital marketing

Posted May 3rd

Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We want to make sure that we are reaching people across Texas. We'd like to have people see advertisements, and then learn about us and our partner network in Texas.

What we have in place
  • We currently have accounts set up, and a complete website, which should make it easy for you to get started. We also have people on the team that can make any necessary changes, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to invest our resources in continuing to build out our website and other tools and processes.

We're trying to help people in Texas learn about our career field. Our career field, Peer Support, is still young. It has the potential to help with the ongoing mental health crisis my democratizing the way that people can get help. We want people to get help from anywhere they trust, not just medical organizations.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

San Antonio Clubhouse
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Causes
Human services Employment services
Posted by
Eric E
Eric E.

Executive Director

Our mission

Improve the lives of adults who have experienced mental illness.

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