Pricing Strategy

Help Ku-A-Kanaka create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Hilo, HI, USA
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Hilo, HI, USA


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Posted May 3rd

Project Details

What We Need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional Details

Aloha, we have been growing rapidly despite the challenges of covid-19 and would like a fresh look at our pricing structure. We offer a variety of services as well as educational products aimed at helping native Hawaiians learn more about language, culture, and history. We want to be sure that what we are charging aligns with market value without restricting our target audience.

What We Have In Place
  • We currently have a list of all products and services with prices, which should make it easy for you to get started. We also have a history of sales, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,868 , allowing us to focus on how we can continue to deliver our products and services to the community in a pono manner.

This project is important because as a native Hawaiian social enterprise, we want to provide products and services in the price range that our community can access while still being able to provide for our employees and keep things running.

Project Plan

Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About The Org

Posted by
Leilani D.

Director of Operations

Our Mission

Ku-A-Kanaka is a social enterprise dedicated to revitalizing and normalizing Hawaiian language, culture and traditions.

What We Do

Hawaiian-focused products and services including culture-focused party games, consulting services, web-design, camps, keynotes, workshops, professional development and more