Back to all projects

Facebook Ads Set Up

Help The Blue Dove Foundation promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
The Blue Dove Foundation
Atlanta, GA, USA
The Blue Dove Foundation
Unfollow
Log in to follow
The Blue Dove Foundation
Atlanta, GA, USA

0

Live Projects

10

Matched Projects
5 Followers
Cause
Health & nutrition
Skills
Digital advertising Digital marketing

Posted March 21st

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We have been in business for several years, so there are already a number of possible audiences for you to evaluate, as well as the data from our 50+ ads to work with. That way you aren't coming into the project blind.

What we have in place
  • We have run dozens of ads to multiple audiences in the past, so you have previous data to work off of in analyzing our organization's ads and setting up new audiences.
How this will help
This project will save us $3,607 , allowing us to devote our time and budget to the creation of new mental health workshops and resources, with licensed mental health professionals and world class Jewish educators.

Facebook is currently one of our strongest means of lead generation and audience engagement, and to optimize our Facebook ads to reach more people will mean more engagement with our mental wellness content. This directly supports our goal of educating our audience, and ultimately contributing towards our mission to build a safer and more sensitive global Jewish community.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
Show more

About the org

The Blue Dove Foundation
Unfollow
Causes
Health & nutrition Human services Religion & spirituality
Posted by
Gabby S
Gabby S.

Executive director

Our mission

The Blue Dove Foundation's mission is to educate, equip and ignite our Jewish community with tools to understand, support and overcome the challenges presented by mental health and substance abuse. As a community and through Tikkun Olam, we will improve and save lives while eradicating the shame and stigma surrounding mental health and substance abuse in our global Jewish Community.

What we do

Create educational tools and resources that connect mental health to Judaism. We also host community events and present workshops and trainings.

The pixel