Social Media Set Up

Help Tucson Handweavers and Spinners Guild develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
Tucson Handweavers and Spinners Guild
Tucson, AZ, USA
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Tucson Handweavers and Spinners Guild
Tucson, AZ, USA

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Posted April 14th

Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

We are a non-profit fiber arts guild that needs to attract new and younger members though creative use of social media. We have Facebook, Twitter, Instagram, Reddit, Ravelry but no coordinated approach and most of the guild members who set these up (independently) and are using them are not engaged in a coordinated approach and are not conversant with hashtags. We need to train a corps of "social media" activists in the guild to manage these accounts to use them for the greatest impact.

What we have in place
  • We currently have FB, Twitter, Instagram, Reddit, Ravelry, which should make it easy for you to get started. We also have 6 members interested in doing this project, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to increase our community outreach and educational programming.

We are facing the same problem that many non-profit community organizations face - an aging membership and a stretched to the limit leadership team. We need to attract younger members and social media is extremely important in doing this. However, we need some training and guidance on having a coordinated and effective social media presence.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

Tucson Handweavers and Spinners Guild
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Posted by
Caryn S.

2nd Vice President

Our mission

The Tucson Handweavers and Spinners Guild, a Fiber Arts Community, promotes creative expression and appreciation of the fiber arts to its diverse member base and the public through both virtual and direct meetings, workshops, community outreach, exhibitions and social media.

What we do

As one of the oldest Arts guilds in Tucson, THSG promotes and preserves the fiber arts and related disciplines through educational programming, community outreach and philanthropic endeavors. We host one of the largest libraries of fiber arts books and materials in the Southwest, sponsor workshops for the growth and development of our members and guests, engage in collaborative learning though discipline specific study groups, educate the public in the fiber arts through school and community outreach and provide a forum for our members to showcase and sell their creations.

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