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Logo Design & Visual Brand Identity

Help Center for Great Apes elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Center for Great Apes
Wauchula, FL, USA
Center for Great Apes
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Center for Great Apes
Wauchula, FL, USA

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Cause
Animals
Skills
Graphic design

Posted January 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have two logos we use and need a style guide, color guide/brand guide so that all team members are using same font, colors, etc.

What we have in place
  • We currently have logos, fonts and colors we use (too many), which should make it easy for you to get started. We also have an open mind - we kind of know what we want - but don't - op, and the ability to provide any other information you need.
How this will help
This project will save us $12,682 , allowing us to cover the cost of veterinarian visits for one week. We have 71 apes and the vet visits every week.

Our logos are popular - and we need consistent colors, fonts. We are not 100% in love with our logo - would like something that is more classy/cool/desirable. Maybe a logo with versions that include the two different kids of apes? Advice is needed and we understand the logo is probably a separate project. But we do need a style guide

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Center for Great Apes
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Causes
Animals Education
Posted by
Jane W
Jane W.

Board Member

Our mission

The Center for Great Apes' mission is to provide a permanent sanctuary for orangutans and chimpanzees who have been rescued or retired from the entertainment industry, from research, or from the exotic pet trade.

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Glad to help you guys ?
Yang L.
Yang L.

graphic designer

The pixel