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Copywriting

Help Center for Great Apes express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Center for Great Apes
Wauchula, FL, USA
Center for Great Apes
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Center for Great Apes
Wauchula, FL, USA

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Cause
Animals
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Communications Writing

Posted January 27th

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Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are planning our end of year appeal letter. yes, we are early. Looking for a fresh approach, new ideas and improved strategy. At the end of each year, there are a lot of fundraising events (Giving Day for Apes, Giving Tuesday) and want the letter to be persuasive, not exhaust our donors. We send after xmas.

What we have in place
  • We currently have past end of year letters, which should make it easy for you to get started. We also have past annual report, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to cover the cost of one week of veterinary care. Our vet comes to the sanctuary twice a week and on-call as needed.

It will hep us have all parts of our end of year program in place for clear, effective, timely communication.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Center for Great Apes
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Causes
Animals Education
Posted by
Jane W
Jane W.

Board Member

Our mission

The Center for Great Apes' mission is to provide a permanent sanctuary for orangutans and chimpanzees who have been rescued or retired from the entertainment industry, from research, or from the exotic pet trade.

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