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Google Ads Set Up

Help Joseph & Elizabeth Quansah Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Joseph & Elizabeth Quansah Foundation
Auburn, AL, USA
Joseph & Elizabeth Quansah Foundation
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Joseph & Elizabeth Quansah Foundation
Auburn, AL, USA

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Cause
Education
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Digital marketing Search engine marketing

Posted January 26th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

The foundation has Google Ads grants

What we have in place
  • We currently have Google Ad account, which should make it easy for you to get started. We also have documents, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to award at least 4 tuition scholarships to excellent but needy college students in Ghana, West Africa

The project will enable potential donors to visit our website and donate to our course. It will also enable Ghanaian to access our scholarship programs.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Joseph & Elizabeth Quansah Foundation
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Cause
Education
Posted by
Dr. Elizabeth Q
Dr. Elizabeth Q.

Co-Founder and Co-President

Our mission

Joseph & Elizabeth Quansah Foundation's mission is to fund intelligent but needy students in Ghana, West Africa.

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