Marketing Strategy Consultation

Help Sanergy brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Sanergy
Nairobi, Kenya
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Sanergy
Nairobi, Kenya

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Posted January 26th

Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

The Sanergy model, focused on sanitation and waste management, is implemented by 2 different entities with different expertise. I am in charge of restructuring the different brands of the organization to :

- More clearly reflect what is happening on the ground.
- Reduce confusion of roles and expertise when presenting the Sanergy model.
- Support the entities to build their credibility in their respective sectors.

I have already drafted an action plan but would like a review and feedback

What We Have In Place
  • We currently have a set of documents explaining what we want to achieve, which should make it easy for you to get started. We also have survey results from our leadership team about the topic, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to serve more people living in informal settlements of Nairobi and Kisumu

This project is critical for the growth of our organization, as we look to serve more residents of informal settlements with safe services, and sell more organic products to farmers in Africa.

Project Plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Sanergy
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Our Mission

Building Sanitation in Slums
2.6 billion people do not have access to adequate sanitation. The resulting disease &water pollution cause 1.7 million deaths & loss of $84 billion in worker productivity each year. In Kenya's slums, 8 million people lack access to adequate sanitation.