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Social Media Content Calendar

Help Cutchins Programs for Children and Families get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Cutchins Programs for Children and Families
Amherst, MA, USA
Cutchins Programs for Children and Families
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Cutchins Programs for Children and Families
Amherst, MA, USA

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2 Followers
Cause
Philanthropy & capacity building
Skills
Digital marketing Social media

Posted January 26th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Facebook, Twitter and Instagram

What we have in place
  • We currently have database of photo's and videos, which should make it easy for you to get started. We also have social media accounts, hootsuite, canva,, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Raise money for partner organizations and strengthen our image and visibility nationwide

This project will focus on PDF's Grassroots Funding Week - a weeklong crowdfunding campaign for grassroots organizations, who are recipients of PDF's Community Organizing Grants. Will help raise visibility, increase the number of our followers, and raise more money for participating organizations

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
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Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
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Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
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(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Cutchins Programs for Children and Families
Unfollow
Cause
Philanthropy & capacity building
Posted by
BT
Brennan T.

Foundation Associate

Our mission

The Peace Development Fund works to build the capacity of community-based organizations through grants, training, and other resources as partners in human rights and social justice movements. As a public foundation, we nourish, foster, and encourage the diverse, self-sustaining and economically viable communities that are essential to building a peaceful, just and equitable world.

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