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Facebook Ads Set Up

Help Act One promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Act One
Phoenix, AZ, USA
Act One
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Act One
Phoenix, AZ, USA

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Cause
Education
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Digital advertising Digital marketing

Posted January 24th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

Need help understanding Facebook ads and the best times to post them.

What we have in place
  • We currently have an existing Facebook account, which should make it easy for you to get started. We also have the ads account set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to provide more funding to put back into providing access to the arts education.

To expand brand awareness, increase donors, and expand our target audience.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Act One
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Causes
Education Arts & culture
Posted by
Bernadette C
Bernadette C.

Executive Director

Our mission

Act One provides meaningful arts experiences that enhance the academic and creative potential of children and families in Arizona. Act One makes the arts accessible to more than 530,000 children and families in Arizona each year through arts field trips for K-12 students from Title 1 schools and the Culture Pass.

What we do

"This is who we are. This is what we do. This is why it matters." The Act One Field Trip Program is a system and a solution for narrowing an opportunity gap that denies students from low-income families equal access to educational arts experiences. In strategic focus, program implementation and scale, there is nothing else like it in Arizona, perhaps in the country. Find out more about Act One, its programs and why arts field trips can make a difference in students' lives.

Testimonials

Read the Impact Story
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