Copywriting

Help Center for Great Apes express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Center for Great Apes
Wauchula, FL, USA
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Center for Great Apes
Wauchula, FL, USA

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Animals

Posted January 23rd

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

The Center for Great Apes is supported by members and donors. Their support is so very important and greatly apprecaited. It is important that our messaging shows our gratitude and the significance of their donation.

There are several ways people can donate - so a Donor Thank you Letter for each possibility is the project. I do have drafts started for each.

What We Have In Place
  • We currently have a draft for each category of letter, which should make it easy for you to get started. We also have past samples of thank you letters, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to provide healthy food and enrichment programs for the orangutans and chimpanzees.

Donations are so very important. The impact of having sincere, meaningful thank you letters can make a huge impact. By taking on this project - you will allow us to use the content on the website, social media, emails and more. And help us keep and grow our donors.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Center for Great Apes
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Posted by
Jane W.

Board Member

Our Mission

The Center for Great Apes' mission is to provide a permanent sanctuary for orangutans and chimpanzees who have been rescued or retired from the entertainment industry, from research, or from the exotic pet trade.