Brochure Writing

Help Partners in Care Foundation create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Partners in Care Foundation
San Fernando, CA, USA
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Partners in Care Foundation
San Fernando, CA, USA

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Posted January 21st

Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

We would like to develop a 1-2 page brochure (only flat rather than folded) to promote our Planned Giving program. The target audience includes: board members, current donors. We'd also like to be able to distribute it to attorneys and financial planners to familiarize them with the opportunity to pass along to their clients. We'd like to develop it in conjunction with some graphic design.

What we have in place
  • We currently have 3 pages of our last newsletter on topic, which should make it easy for you to get started. We also have website, logo, Business Marketing VP, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to direct more resources into our Special Needs Fund and other "pots" that benefit the people we serve. Please see our Success Stories at https://www.picf.org/partners-in-action/success-stories/

The revitalization of our Planned Giving program is embedded in our Strategic Plan and is a crucial component of ensuring the financial future of our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Partners in Care Foundation
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Posted by
June S.

Ellen Kramer, Senior Director, Development

Our mission

Partners shapes the evolving health system by developing and spreading high value models of community-based care and self-management for diverse populations with chronic conditions.

What we do

Create, test, adapt, and disseminate evidence-based models of care applied to care management for community living and aging well.

Deliver programs to improve chronic disease self-management, identify and resolve dangerous medication errors, thus preventing falls, averting costly ER use or hospitalizations, and preventing homelessness or nursing home placement through in-home care coordination.

Provide social care management, both brief and long term, as well as consumer empowerment through evidence-based workshops to enhance health self-management skills and behavior changes.

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