Logo Design & Visual Brand Identity

Help Second Chance Tucson elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Second Chance Tucson
Tucson, AZ, USA
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Second Chance Tucson
Tucson, AZ, USA


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Posted January 20th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We would like to have both black and white and in color. We have a current logo, but would love to change that. It is pretty standard. We need a business package... business cards and digital letterhead. No software preferences, just something that is easy to share.

What We Have In Place
  • We currently have Strategic Plan, old logo, advertising we have done in the pa, which should make it easy for you to get started. We also have advertising we have done in the past, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to spend the money on the participants.

We would like a more professional look that can be used across all mediums that sets us apart to let people know we are serious about the growth of the organization and in our purpose.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Second Chance Tucson
Our Mission

Leverage the regional partnerships, expand volunteer expertise, strategic planning experience & to increase the number of successful Justice Involved Individuals back into the community.

Reducing recidivism while giving hope to individuals reentering into the community is crucial & should be a multifaceted response built on meeting the individuals where they are, assisting them in navigating through the processes & systems of life. SCT can be there helping them acquire the necessary tools to be successful in their journey.