Copywriting

Help JerseySTEM express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
JerseySTEM
Summit, NJ, USA
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JerseySTEM
Summit, NJ, USA

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Posted January 19th

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

JerseySTEM.org delivers pro bono after-school coding programs to middle school kids in underserved communities.

We seek a copywriter to create a one-page flyer that targets commercial and educational institutions for the purpose of:
* Motivating these organizations to invite their employees to volunteer to mentor college students who implement JerseySTEM.org coding camps
* Motivating the employees to volunteer as mentors

A detailed creative brief will be provided.

What We Have In Place
  • We currently have a detailed creative brief, which should make it easy for you to get started. We also have staff to answer your questions, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to expand the number of pro bono coding camps that we establish.

Volunteer college students are the "feet on the ground" who execute the JerseySTEM.org coding programs. The mentoring program provides an important and practical incentive for the college students to work with JerseySTEM.org

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

JerseySTEM
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Our Mission

JerseySTEM is a network co-op of parents, professionals, students and educators whose goal is to promote excellence in Science, Technology, Engineering and Math (“STEM”) education. We are dedicated to partnering with local schools and other organizations to create and enhance STEM-oriented educational opportunities as part of students' paths towards college and career readiness, and to develop effective STEM programs and initiatives that engage students and educators. JerseySTEM is also committed to bridging the gender gap in STEM education and sharing STEM-related opportunities with underprivileged students and communities.