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Social Media Content Calendar

Help Baltimore City Mayor's Office of Homeless Services get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Baltimore City Mayor's Office of Homeless Services
Baltimore, MD, USA
Baltimore City Mayor's Office of Homeless Services
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Baltimore City Mayor's Office of Homeless Services
Baltimore, MD, USA

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4 Followers
Cause
Housing & homelessness
Skills
Digital marketing Social media

Posted January 18th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Hello we already have the templates and messaging needed for the social media posts on Instagram, twitter, and Facebook. Help needed with creating the calendar and finalizing a toolkit for others to have the information they need to post of their site. We are creating a campaign where various organizations will post the same information based on the calendar.

What we have in place
  • We currently have videos, graphics, messaging, templates, which should make it easy for you to get started. We also have a draft of the social media toolkit, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus time on other aspects of this project like the bulk resource guide and information for youth on their rights, both of these projects are more time intensive and require knowledge of our system.

This project is integral to helping launch our youth awareness campaign particularly as winter months continue it is important for homeless youth to be able to access the materials and information they need to be housed stably.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Baltimore City Mayor's Office of Homeless Services
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Cause
Housing & homelessness
Posted by
Adeola A
Adeola A.

Program Administrator

Our mission

To make homelessness rare and brief by focusing on four major goal areas that address the root causes of homelessness: affordable housing, comprehensive health care, sufficient incomes, and preventive and emergency services.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Adeola)
Brilliant! Thank you Adeola for allowing me to be part of this project. We had a very fluent communication flow, Adeola was always a click away to answer any doubts and give me feedback on what needed to be changed.
Mariana E.
Mariana E.

Volunteer

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