Membership Strategy

Help Connecticut Landmarks develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Connecticut Landmarks
Hartford, CT, USA
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Connecticut Landmarks
Hartford, CT, USA

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Posted January 18th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Our current membership program, while moderately successful, seems like an "old school" program. I'm looking for ways to refresh and enliven the program with younger and more diverse groups as our target.

What We Have In Place
  • We currently have existing members and membership program, which should make it easy for you to get started. We also have enthusiasm for change, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to focus on supporting our members.

Membership represents a small but important part of our system. With a change over to a new database system, we want to take our members from base level donors to upper level donors. We want to engage and make them part of our community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Connecticut Landmarks
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Posted by
Aaron M.

Executive Director

Our Mission

Connecticut Landmarks uses historic properties to inspire an understanding of our complex past.