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Google Ads Set Up

Help Prevention Links make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Prevention Links
Roselle, NJ, USA
Prevention Links
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Prevention Links
Roselle, NJ, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted January 14th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have been approved for the Google Ads Grant but for whatever reason can't figure out where to access the grant money as the ad account needs credit card info. We need some troubleshooting support to help us utilize this awesome resource!

What we have in place
  • We currently have an Google Nonprofit account with ad grant approval, which should make it easy for you to get started. We also have a communications & development coordinator for support, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to secure enough funds for a new & improved location for our hardworking Recovery High School students!

This will hopefully help us be able to access the funds we have been awarded in addition to reaching more community members in need of support and key community stakeholders.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Prevention Links
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Causes
Human services Health & nutrition Youth development
Posted by
Madeline D
Madeline D.

Communications & Development Coordinator

Our mission

Prevention Links mission is to foster, healthy, sustainable communities by empowering people through education, collaboration and linkages to resources.
Prevention Links is a private, not-for-profit organization, which takes a leadership role in the prevention of drugs, alcohol, tobacco and related issues.

What we do

Everyone does know at least one person who's life has been impacted by substance abuse. The unifying element at the core of all the work we do at Prevention Links is the desire to prevent the next individual, family or community from experiencing the devasting impact of substance abuse.

Prevention Links delivers programs along the full continuum of Prevention and offers opportunity to serve across the entire life span. What draws me to this field and what makes me so passionate about my work is that Prevention is a strength based model that incorporates a holistic approach to individual and commnity change. The successes we realize are shared successes that are only possible because of the partnerships we form with the residents of the communities we serve.

There is a science-base to prevention that lays out a framework that guides our program implementation and ensures that we are moving towards our goals and producing positive outcomes. We invite you to join us in our goal to...Prevent the Next One.

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