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This project was completed on Feb 22, 2022
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Matched with Bea H.
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See the Impact story
Visual Brand Guide
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
We already had a style guide that needs to be updated with digital UI kit, the color palette should have a hierarchy, like primary colors, secondary, etc. and describe briefly what each color (color groups) should be used for.
What we have in place
- We currently have an existing logo and style guide, which should make it easy for you to get started. We also have UX designers on standby, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to produce visually stunning communication that fights for consumers' attention.
Allow us to better utilize volunteers for them to produce designs that is still consistent with the brand.
Project plan
Posted by
Caitlyn W.
Chief Joymaker
Our mission
curaJOY is a 501(c)3 non-profit that provides a one-stop solution for families to raise socially and emotionally thriving kids through evidence-based digital solutions that promote personal growth, continued practice, and authentic social connections in real life. We partner with psychologists, educators, parents, and kids in the United States and Asia to develop interactive digital programs that enable transformative and autonomous learning in English, Spanish and Mandarin Chinese with plans to make other languages available. Our kid-centric conversational approach engages today's youth to become active participants on their growth journey to gain emotional intelligence, self-awareness, and positive habits for themselves and their families.
What we do
curaJOY shapes families' behaviors thus environments by engaging children and parents through games designed to build their self-confidence, social-emotional skills and improve their interaction dynamics. In this way, we aim to enhance the entire family's emotional wellness and develop the next generation of successful adults and community leaders who will lead the way in developing a socially responsible, diverse, and productive world. curaJOY's Quest Depot app improves families' emotional wellness with an omnichannel conversational learning app that integrates Artificial Intelligence/Machine Learning, real-life projects, rewards, and gamification. Participants interact with in-game embodied agents who deliver personalized content sourced from the collective wisdom of psychologists, educators, business leaders, and youth worldwide, based on their age, communication style, performance history, and mood.
Testimonials
Bea is such a talented graphic designer, and overhauled our visual style guide, taking inputs from different team members. She's a gem. We're grateful to have her on our side.
It was a pleasure to work with curaJOY. Caitlyn did a great job of keeping me in the loop about all internal design relevant developments so it was easy and fun for me to translate curaJOY's design needs into my work. Thanks, Caitlyn!
